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Do you ever get frustrated by how difficult it is to get your voice heard and to achieve your goals in the business world? Well, maybe you need a dose of Corporate Caffeine! Join Dacia Coffey, your personal Chief Marketing Officer, to explore ideas on how to be heard, be seen, and be successful in the business world. Each week, Dacia and her team will chat with people from business-to-business organizations who have broken through plateaus and overcome problems, so you can fire up your own marketing and effectiveness.
Episodes
Friday Jul 14, 2023
Friday Jul 14, 2023
Welcome to Corporate Caffeine, where we have the pleasure of hosting Darlisa Diltz!
She is the amazing visionary behind the North Texas Entrepreneur Education and Training Center. This remarkable organization holds immense significance as it serves as the epicenter of dreams, aiding aspiring and early-stage entrepreneurs in acquiring the practical insight required to achieve remarkable success. It's truly awe-inspiring how they empower individuals on their journey to make a big impact.
Darlisa's personal journey is truly captivating and beautiful. It is a story of following her passion, recognizing opportunities, and uplifting others as she climbed the entrepreneurship ladder. This remarkable woman and all the incredible work she does for fellow entrepreneurs will undoubtedly leave you inspired. Prepare to be amazed by her story and all the positive impact she brings to the entrepreneurial community.
So without further ado, let's dive into our conversation with the incredible Darlisa Diltz.
Friday Jul 14, 2023
Friday Jul 14, 2023
Have you ever wished you could talk to your 19-year-old self? Well, we captured a moment in time for one of our boys. This was so much for us.
We'd love to hear what you would have asked or what this brought to mind for you.
Tuesday Jun 27, 2023
Tuesday Jun 27, 2023
Welcome to Corporate Caffeine! Dacia and Kyle had the pleasure of hosting Jeremy Julian, the Chief Revenue Officer at Custom Business Solutions (CBS). CBS specializes in restaurant technology, so get ready to hear some fascinating behind-the-scenes stories about what it takes for various brands to become your favorite go-to dining options. But that's not all—Jeremy brings a unique perspective to the business world, with his remarkable ability to combine love and honesty in his interactions with people.
In this episode, Jeremy fearlessly opens up about his personal journey, sharing the highs and lows of balancing family life with his passion for the business. Get ready for an engaging and insightful conversation as we delve into Jeremy's experiences navigating the ever-changing landscape of the business world.
We guarantee you'll have a blast listening to this episode!
Don't forget to like & subscribe!
Friday Feb 24, 2023
Friday Feb 24, 2023
Don't miss out on our latest edition of Corporate Caffeine with our guest, Heath Stanley! As a Chief Security Officer and new entrepreneur, he has an incredible story to share about his transition from finance to cyber security. Join Dacia & Kyle as they dive into his experience of growing someone else's business versus being on his own entrepreneurial journey. And the best part? Heath is hilarious, so it's bound to be a fun conversation.
On today's episode, we talk about:
- Exploring cyber security as a language
- Dumpster diving for private information… for educational purposes only
- Prepare for a breach and make the impact small
- Reading cybersecurity guidelines and setting up a real plan of action
- How much are your customer records really worth?
- Why do you truly need cybersecurity?
- How hard it is to ask for help when running a business
- The potential of losing a friend and business partner
If you are interested in cybersecurity, boots and you have a solid sense of humor, tune in now and go down the cyber world rabbit hole with Heath Stanley!
Want to catch more great content?
Make sure to subscribe to the channel below!
https://www.youtube.com/channel/UCgXlDwcoR-hvWJYB9fpXUHg/
Wednesday Dec 21, 2022
Wednesday Dec 21, 2022
Aaaand that’s a wrap! On today’s episode and our final episode of 2022, we dive into Marketing Trends of 2023 with Dacia and special guest Daisy McCarty. With the ever-changing scope of Marketing, what can we expect to see in the next year? From LinkedIn Influencers to figuring out the value of using AI to enhance your efforts, we are ready to take on the new challenges we may face. If you’re a B2B marketer who is ready to learn the next steps and get ahead of the game this episode is for you!
Tune in now!
On today's episode we talk about:
- Which trends actually need to be followed?
- How do you decide what marketing efforts will actually make a difference?
- How to optimize your current leads list
- How to unlock creativity with clients
- What is buyer’s remorse and how to get over it
- People don’t buy products & services, they buy solutions
- The importance of video
- What’s the role AI should play in marketing?
- Should you be including texting in your marketing?
- The rise of B2B influencers
- Why impressions are back
Wednesday Nov 02, 2022
Wednesday Nov 02, 2022
If you are a business leader or entrepreneur and plan to sell your business eventually, you should build it up to the highest value possible.
You may think because you have a really strong business model and have documented your financial processes and profitability, the value of your business is clear. However, this is not necessarily the case.
That’s what we are going to dive into in today’s episode of Corporate Caffeine. We will cover the hidden risks and valuations often missed in business and how to grow your revenue's quality for a positive valuation.
We also cover:
- Why are some businesses given a high valuation?
- Why you ought to be building a company of excellence
- focus ruthlessly on revenue generation
- Evaluating the Quality of Your Revenue
- How to find the true value of a company
- Is your business replicable?
- Getting predictable growth
- Brand equity also helps you recruit top talent
- Benchmarks for Sales Conversion
- Focusing on the Right Kind of Value
- How to bulletproof your future business
Need more Corporate Caffeine?
Make sure to subscribe to the podcast and give us a positive rating!
Wednesday Oct 26, 2022
Wednesday Oct 26, 2022
Understanding how long it takes to launch a new initiative and get results from your marketing is essential.
The unfortunate truth is that things will always be ten times more than you think, whether it's ten times more money, time, or attention.
While it doesn't matter if it's three or ten times more, understanding that concept in your marketing is key. You're going to put things forward, there's going to be things you didn't know about before, and you're going to have to figure them out.
So the topic for today's episode is how to plan ahead for this properly and ensure positive results.
We will discuss:
- Progress Over Perfection
- Go make your mistakes; get it out there!
- People will rethink their decisions, try not do that.
- Growing Revenue and Sales
- Different tactics have different points of impact.
- Awareness of the Client's Problem
- Lead Gen is Not a Magic Wand
- Be Practical
- Look At the Total Journey
Want to fuel up on more Corporate Caffeine? Make sure to subscribe to our podcast and check out our YouTube Channel!
Wednesday Oct 19, 2022
Wednesday Oct 19, 2022
On today’s episode of Corporate Caffeine, we welcome Paul Boyd, the CEO of Force Scaling. His understanding of “That Pie in the Sky” idea of scaling-- which every business owner wants to achieve is not so easy when you're actually in the trenches, is unmatched!
Paul is well known for taking a marvelously simple and practical approach to achieving stunning scalability for businesses and has a ridiculous track record. He also recognizes that there's an intensely emotional side to the business journey; he always holds space for the owner to find their joy and their own personal potential in addition to the business's potential.
This conversation is honest and takes us through the mind of business owners, what it means to them to be at “their best” and the ways in which they serve their team.
Tune in now!
On today's episode we talk about:
- Paul’s early career and what moved him to become a scaling genius.
- The importance of seeking a mentor
- The qualities of a good leader
- The most common problems for small businesses
- Favorite parts of running a business
- Don’t cheat the sales model
- Knowing yourself vs Knowing your employees
- Why saying “No.” is so important
- Conflict in the workplace is okay
- Transforming 5,000 lives by 2030
Wednesday Oct 12, 2022
Wednesday Oct 12, 2022
Today I'm diving back into the topic of recession planning, but here's the thing: In reality, this whole planning series and recession planning are no different.
It doesn't matter if you're just not worried about recession or if you are. The things that we're talking about are fundamentally critical to growing, scaling, succeeding, building resilience, and building joy.
So! Let's dive into this topic of alignment and what it has to do with resiliency.
We will discuss:
- Alignment is about value
- A fundamental shift in the value proposition
- Think about how the market is prioritizing now
- You also have to understand what your customer's trigger is
- Prioritizing existing clients
- Customer-centricity and team-centricity
- You also need to shift this perspective inward
- Give people permission to re-prioritize their tactics
- The best way to be trustworthy is to be clear about what you're trusted with
Want to dive deeper into marketing in a recession?
Talk directly to a marketing expert here: https://www.themarketingblender.com/contact-us/
Wednesday Oct 05, 2022
Wednesday Oct 05, 2022
Unfortunately, we live in a culture where our to-do lists are so long that we have a tendency to get stuff done and never do the follow-up.
This means we miss this huge question: How do we actually optimize something? This could be around digital marketing, building your team, or helping them develop.
This could be around a personal project that you have. How do you actually optimize?
Today I'm going to break down a few ways to think about this, and I hope to encourage you to go back and get more out of what you're already doing.
This is all about good stewardship. We have been entrusted with resources: people, mental capacity, financial points of view, relationships, and more.
We also discuss:
- Where should we optimize first?
- What's working, and what isn't?
- Building an ecosystem
- Is your message right?
- Your budget alignment
- Getting more out of people
- Are there new or alternative ways to do things?
- Optimizing Your Time
- Being intentional with your calendar.
Want to connect directly with a marketing expert? Reach out here! https://www.themarketingblender.com/contact-us/