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Do you ever get frustrated by how difficult it is to get your voice heard and to achieve your goals in the business world? Well, maybe you need a dose of Corporate Caffeine! Join Dacia Coffey, your personal Chief Marketing Officer, to explore ideas on how to be heard, be seen, and be successful in the business world. Each week, Dacia and her team will chat with people from business-to-business organizations who have broken through plateaus and overcome problems, so you can fire up your own marketing and effectiveness.
Episodes
Wednesday Nov 24, 2021
Wednesday Nov 24, 2021
Welcome to a new episode of Corporate Caffeine!
Today, our host Dacia is joined by CMO and marketing expert, Daisy McCarty. Daisy has over 10 years of experience in B2B marketing, with a focus on brand messaging and development. She’s also a LinkedIn expert and helps clients gain a deeper understanding of their customer base.
In today’s episode, they discuss:
- What’s changed in marketing recently?
- Marketing strategies: are you pivoting or flailing?
- Why does marketing often get ignored?
- Daisy’s background and expertise in SaaS
- How to avoid sounding like your competition
- How to write copy that actually connects with your customers
- Common mistakes in B2B marketing
- Why buyer personas need to be specific
- What is the role of active listening in marketing?
- The benefits of bringing in someone outside of the company
- Common mistakes businesses make in marketing
- LinkedIn best practices
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