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Do you ever get frustrated by how difficult it is to get your voice heard and to achieve your goals in the business world? Well, maybe you need a dose of Corporate Caffeine! Join Dacia Coffey, your personal Chief Marketing Officer, to explore ideas on how to be heard, be seen, and be successful in the business world. Each week, Dacia and her team will chat with people from business-to-business organizations who have broken through plateaus and overcome problems, so you can fire up your own marketing and effectiveness.
Episodes
Monday Feb 21, 2022
Monday Feb 21, 2022
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Today, Kyle and Dacia talk with Michael Mirau, who is the CEO of Active Leadership, a business coach, and a business strategist who has over 30 years of experience scaling and transforming businesses.
In today's episode, we discuss:
- What’s needed to sell
- How to play to win
- Why quality is defined by the customer
- Which processes should you document first?
- Building processes aren’t as hard as you’d think
- People appreciate processes
- You need processes in order to scale your business
- The power of gifts
- What is the value of a good referral network?
- How to find talented employees
- How costly can ignore contingencies be?
- What financial sheets are really needed?
- The things college won’t teach you
Books Mentioned In The Discussion:
Never Lose a Customer Again - Joey Coleman
Topgrading (How To Hire, Coach and Keep A Players) - Brad Smart
Great Game of Business - Jack Stack
Simple Numbers, Straight Talk, Big Profits - Greg Crabtree
Emotional Intelligence - Daniel Goleman
Want to connect directly with a marketing expert? Reach out here! https://www.themarketingblender.com/contact-us/
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