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Do you ever get frustrated by how difficult it is to get your voice heard and to achieve your goals in the business world? Well, maybe you need a dose of Corporate Caffeine! Join Dacia Coffey, your personal Chief Marketing Officer, to explore ideas on how to be heard, be seen, and be successful in the business world. Each week, Dacia and her team will chat with people from business-to-business organizations who have broken through plateaus and overcome problems, so you can fire up your own marketing and effectiveness.
Episodes
Tuesday Oct 26, 2021
Tuesday Oct 26, 2021
In our introductory episode, Dacia talks with Erik Peterson, the Creative Director of The Marketing Blender, as well as Kyle Coffey the co-founder of The Marketing Blender. They discuss common struggles in B2B marketing, Dacia’s upcoming book release, and what to expect from the podcast going forward.
We also discuss:
- Dacia is getting closer to launching her book and already thinking about the next one
- Why marketing is one of the least utilized tools for businesses
- Why marketing sometimes gets a bad rep
- The first iterations of social media platforms and how they’ve changed
- How Erik got pulled into creative design and Dacia into creative writing
- Why marketing is story-driven
- Some Val Kilmer talk
- How to deal with clients who see things differently
- How to not take things personally
- Doing good work is good for you
Want to dive deeper into B2B marketing? Check out some of our awesome free resources here:
https://www.themarketingblender.com
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