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Do you ever get frustrated by how difficult it is to get your voice heard and to achieve your goals in the business world? Well, maybe you need a dose of Corporate Caffeine! Join Dacia Coffey, your personal Chief Marketing Officer, to explore ideas on how to be heard, be seen, and be successful in the business world. Each week, Dacia and her team will chat with people from business-to-business organizations who have broken through plateaus and overcome problems, so you can fire up your own marketing and effectiveness.
Episodes
Wednesday Oct 12, 2022
Wednesday Oct 12, 2022
Today I'm diving back into the topic of recession planning, but here's the thing: In reality, this whole planning series and recession planning are no different.
It doesn't matter if you're just not worried about recession or if you are. The things that we're talking about are fundamentally critical to growing, scaling, succeeding, building resilience, and building joy.
So! Let's dive into this topic of alignment and what it has to do with resiliency.
We will discuss:
- Alignment is about value
- A fundamental shift in the value proposition
- Think about how the market is prioritizing now
- You also have to understand what your customer's trigger is
- Prioritizing existing clients
- Customer-centricity and team-centricity
- You also need to shift this perspective inward
- Give people permission to re-prioritize their tactics
- The best way to be trustworthy is to be clear about what you're trusted with
Want to dive deeper into marketing in a recession?
Talk directly to a marketing expert here: https://www.themarketingblender.com/contact-us/
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