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Do you ever get frustrated by how difficult it is to get your voice heard and to achieve your goals in the business world? Well, maybe you need a dose of Corporate Caffeine! Join Dacia Coffey, your personal Chief Marketing Officer, to explore ideas on how to be heard, be seen, and be successful in the business world. Each week, Dacia and her team will chat with people from business-to-business organizations who have broken through plateaus and overcome problems, so you can fire up your own marketing and effectiveness.
Episodes
Wednesday Sep 28, 2022
Wednesday Sep 28, 2022
On today’s episode of Corporate Caffeine, we welcome David Phelps the founder of Freedom Founders. David's family went through a very traumatic experience several years ago and it caused him to question what success is. These experiences helped him change his reality and found an organization that would change the financial trajectory of other professionals. His methods are rule-bending and his energy is unmatched!
On today's episode we talk about:
- What is success?
- Being a young entrepreneur
- Should we get rid of Student Debt?👀
- Leaning on other people as you continue to grow
- Sudden life changes
- Exit Strategies: Planning too early is never a bad thing
- Apprenticeships are important
Without further ado, let’s jump right into the mind of David Phelps.
Wednesday Sep 21, 2022
Wednesday Sep 21, 2022
Some people think we will soon be in a recession, forcing all businesses to figure out how to market in a recession. Some believe we are there already, while others think we still have some time.
Honestly? From the perspective of marketing in a recession and learning how to market in a recession, it's irrelevant.
Change will always be part of this crazy world. But, here's the good news: Anytime there is change, there is an opportunity to prepare to be the best version of yourself and business.
That’s why today’s topic is focused on Preparing and Prioritizing in a Recession.
Today, we will dive deep into this topic today and discuss:
- Values you need to hold onto
- How to prepare for a recession
- The importance of customer relationships
- Prioritizing customers
- Changing priorities
- Late-stage business deals and sales cycles
- Prioritizing the ‘easy’
- How to make the right cuts
Curious about how to market in a recession?
Schedule a time to talk with a marketing expert HERE: https://bit.ly/3xhEgWM
Wednesday Sep 14, 2022
Wednesday Sep 14, 2022
Whether you think it's here already or coming soon, it's important to talk about a core truth. We may be heading into a recession, and it may be here already. That means every business has to prepare to market in a recession.
That’s why the focus of today’s podcast is on Marketing in a Recession: How to Plan Ahead It’s unacceptable to constantly be caught off guard as a business leader today.
You will have to get firmly anchored in how you'll navigate the future. At Marketing Blender, we don't believe in a lot of talk. We get into the actionable piece of what you need to do, which means you need a full context.
So today, we will dive deep into this topic today and discuss:
- Looking ahead to 2023
- Managing the economy
- Finding both sides of the coin
- Checking your mindset
- How to focus on the future
- Why taking a step back is so important
- How recessions can reveal marketing opportunity
- Navigating the unpredictable
- Never panicking
Curious about how to market in a pandemic?
Schedule a time to talk with a marketing expert HERE: https://bit.ly/3xhEgWM
Wednesday Sep 07, 2022
Wednesday Sep 07, 2022
What does it look like when curiosity helps you live a rich, exciting and successful life?
On today’s episode of Corporate Caffeine, Dacia and Kyle welcome Jenny Sivie to the table. She is a consummate professional with an amazing sales, marketing and engineering background.
She's been able to carve out a successful career in corporate America but is not defined by her “roles”. Instead, she has learned to follow her curiosity to drive amazing value in her professional career and her personal life.
From a physics degree to sales and marketing to making fun science Tik-Toks, Jenny has climbed her way to the top by staying curious and always looking to the future.
In this episode we discuss:
- Podcasting before it was popular.
- Why Jenny chose physics
- The Intro to the Trans-Am!
- Jenny Geeks Out the Blog
- Virtual Reality and all other technologies
- Rock climbing as real-life problem solving
- Being a proactive problem solver
- The Impact of the Trans-Am
- The dark side of technology
- Technology and the Youths
- The power of social media
Let's dive in with Jenny Sivie!
Jenny's Blog: Jenny Geeks Out
Wednesday Aug 31, 2022
Wednesday Aug 31, 2022
Marketing and sales teams should be two sides of the same coin, both of their jobs are to grow the business. But if that’s true, why is it so common for a company’s marketing and sales teams to be disconnected and distrustful of each other?
On today’s episode of Corporate Caffeine, we are talking Sales and Marketing Alignment. We've brought in Joe English and Chris Goade of 360 Consulting. Their resumes and the sales leadership achievements that they've been able to drive in their careers are remarkable! Then on the marketing side we have Dacia Coffey and Daisy McCarty talking about marketing strategy and how we align to drive sales performance.
We talked about:
- The importance of integrating sales and marketing
- The ways in which COVID has changed the ways marketers interact with clients
- Buyer journey
- Sales Leads v. Followers
- Stand out issues: Sales team underperforming
- Protecting businesses from their founders
- “Telling the Founder their baby is ugly…”
- Investing in the right marketing strategy
- Actually knowing and understanding your ideal customer profile
- How to coach your clients
- Equality v. Equity
This conversation will make you think very differently about how you're structuring your growth and what you need to do in the long term. Let's just go ahead and dive right in to How to Build Marketing and Sales Alignment!
Wednesday Aug 24, 2022
Wednesday Aug 24, 2022
Tim Barry, CEO of Sandler Training and Executive Coach. Tim found himself with a job before he was legally able to. The plot thickens when he was busted and then decided to go into business for himself! He sold the company he started as a teen and now he’s a master sales trainer. There is a ton of psychology behind what he does and why he’s so good at helping other people be successful.
On this episode we take a deep dive into the psychology of sales and marketing as well as understanding work life balance. To what extent do you go to be successful and where does this leave you in the end?
We talked about:
- “Gettin’ shit done.”
- Not allowing the world’s negativity to get to you.
- IR Theory : Identity v. Role
- The Chicago Bears *side-eye*
- Ways of learning: Visual, Auditory, Kinesthetic
- GRATITUDE
- The Importance of Journaling: Work life balance
- The importance of understanding sales
- Sales and Marketing going hand in hand
- Overcoming challenges as a business owner
- Goal Setting: Knowing where you want to go and measuring your progress
Resources:
The Better Angels of Our Nature: Why Violence Has Declined
https://www.amazon.com/Better-Angels-Our-Nature-Violence/dp/0143122010
Penzu App
https://penzu.com/app/login
Wednesday Aug 17, 2022
Wednesday Aug 17, 2022
What does it take to be a successful, serial entrepreneur? What should your response be to failure? How do you get over your initial failures and finally succeed?
We dive deep into these questions on this episode of Corporate Caffeine with Michael Romines. We explore what it means to be ‘for your people’ as well as the hardships in the business world that your people should never know.
Michael is a serial entrepreneur and a family businessman. He graduated with a degree in Criminal Justice with plans to become a Texas DPS State Trooper, however, plans changed when he became the Purchasing Expeditor for a cable company in East Texas. He decided that if he was going to work hard, he would work for himself, thus beginning his journey as a visionary entrepreneur. He has helped his family open 8 successful businesses all of which stand on the principles of brutal honesty and respect.
If you’re a serial entrepreneur with a knack for opportunity and innovation or you’re just interested in Michael Romine’s story, tune in now to take a trip through the “Ro-mind”!
We talk about:
- Serial entrepreneurship
- Career expectations and changes
- Traveling more and working less
- Not being afraid to try new things and fail
- The hardships of being a business owner
- Leading with brutal honesty and respect
- The joys and complications of running a family business
- Always being better. Be willing to learn.
- Treating your people with respect
- The importance of mentorship
- Putting your pride aside. Sharing the spotlight.
- The importance of making a difference as a business owner.
Monday May 16, 2022
Monday May 16, 2022
Selling in the B2B space means having both unique challenges and opportunities.
There is no such thing as an impulse B2B purchase, but your customer’s purchases are still based on EMOTION. Learning to tap into that emotion as a way to guide your sales process can totally revolutionize your business.
That’s our focus today as Dacia goes through a TON of sales techniques for winning more business in B2B industries. She’ll focus on how to shorten your sales cycle, grow faster, and truly serve your potential customers in a positive way.
She also discusses:
- Dacia’s book has launched!
- Why are sales techniques important to marketing?
- Always focus on why someone is buying (emotion)
- How to do pain mirroring
- Don’t rely on sales superstars, build good systems
- The importance of highlighting the quantifiable value in worksheets
- What you think about your solution doesn’t matter!
- The customer defines your value
- How to sell on social media
- Use transformation stories instead of case studies
- Learn to take the lead on sales processes
- Show, don’t tell
- Don’t underestimate specificity
- Clearly define your marketing qualified lead is and their sales cycle
- How to align your sales and marketing efforts
- How to address client fears
- When to address pricing
Books mentioned:
Lean Selling by Robert J Pryor
https://amzn.to/3KGV3qb
The Lost Art of Closing by Anthony Iannarino
Interested in free marketing tools for your business?
Check out some of our resources below!
https://www.themarketingblender.com/resources/
Monday May 02, 2022
Monday May 02, 2022
Every small business and startup wants massive growth. But without effective planning, they will find it’s harder to get out of to-dos and daily tasks than they might have realized.
That’s why we brought on Tim Woodward, chair member of Convene and certified executive coach, to talk to us about the challenge of scaling a business and some tips for how to do that effectively.
Tim talks to us about the importance of being surrounded by like-minded people, common growth challenges of small businesses, and how to overcome them.
We also discuss:
- Tim’s background in leadership
- The benefits of joining up with other business owners
- The problem of working in the business vs on the business
- Scaling your business
- Chasing after your calling
- Getting meaning from work
- The 3 keys of a good job
- The impact of the Great Resignation
- What it takes to be succesful
- How to grow your business in a Godly way
- Tim’s secret upcoming project
- The 6 lies people believe about work
- Working for the greater good
Interested in free marketing tools for your business?
Check out some of our resources below!
Monday Apr 25, 2022
Monday Apr 25, 2022
Developing and retaining talented employees has been a massive focus for most companies during ‘The Great Resignation’.
Finding the right person for the job, developing their skills, and keeping them around long-term is a challenge almost every business faces.
That’s why in today’s episode, we talk with the founder and CEO of HR Catalyst, Mark Mitford. Mark has worked for multiple world-class organizations to help them build processes and systems that not only develop talent, but retain it as well.
In this episode, we discuss:
- What’s changed in hiring in the last 2 years?
- How to lead company culture
- The 5 points needed for growth
- How job mobility has forced change in the workplace
- Are you organized enough for real growth?
- Some of the most important leadership lessons are learned in Kindergarten
- Solving the hiring and retention problem
- Is there ever a perfect way to hire someone?
- How to build your business into something that works
- Is The Great Resignation really that bad?
- Working remote vs working in person
- The biggest challenge to creating culture
- How Mark follows his own advice
Interested in free marketing tools for your business?
Check out some of our resources below!
https://www.themarketingblender.com/resources/