2.5K
Downloads
40
Episodes
Do you ever get frustrated by how difficult it is to get your voice heard and to achieve your goals in the business world? Well, maybe you need a dose of Corporate Caffeine! Join Dacia Coffey, your personal Chief Marketing Officer, to explore ideas on how to be heard, be seen, and be successful in the business world. Each week, Dacia and her team will chat with people from business-to-business organizations who have broken through plateaus and overcome problems, so you can fire up your own marketing and effectiveness.
Episodes
Monday Apr 18, 2022
Monday Apr 18, 2022
Knowing the specific strengths and weaknesses of your employees is critical to running successful businesses. It not only helps with developing your workforce, but also helps with retention and work culture as well.
That’s why in this episode, we talk with Brent O’bannon about his experience leading strength assessments for business leaders and their teams and why it’s so important to do so. Brent tells us about his past as a pastor, speaker, a counselor, and how accurate strengths assessments can revolutionize your workplace.
Brent is the first Gallup certified strength coach, a professor of psychology, and a master certified coach for entrepreneurs.
In this episode, we discuss:
- What’s the Gallup strength finder?
- The 34 different talents and strengths
- What’s the most common strength in people?
- Why achievement is such a common strength
- Internal vs external pressure to succeed
- Being individualistic vs community-driven
- The importance of naming blind spots
- How Brent’s work helps elevate business leaders
- The difference between counseling and coaching
- Learning from your past
- When workplaces don’t recognize the strengths of their employees
- Brent’s background as an author
- The difference good assessments can make
- What makes a good assessment?
Interested in free marketing tools for your business?
Check out some of our resources below!
Monday Apr 11, 2022
Monday Apr 11, 2022
Identifying and chasing after business opportunities is a unique skill that few have mastered.
That's why today, we talk with Alex Finely, CEO of LeadsOnline. LeadsOnline is a successful SaaS company that helps law enforcement catch criminals while helping businesses reduce the hassles of reporting.
In this episode, Alex talks about launching his SaaS business, his commitment to his customers, and how they identified the business opportunity that lead them to success.
We also discuss:
- What LeadsOnline does and why it matters
- Working with first responders and police
- Why government employees often get outdated software
- How LeadsOnline originally identified their business opportunity
- Why Alex has so many windows in his office
- Working with family
- The most interesting case LeadsOnline helped solve
- How LeadsOnline helped stop a possible suicide victim
- Dealing with the Great Resignation
- How to get your team to buy in
- Challenges of working remotely
- What books Alex is reading this year
Interested in free marketing tools for your business?
Check out some of our resources below!
Monday Apr 04, 2022
Monday Apr 04, 2022
With the thousands of possible podcasts out there, finding the right one with valuable information and good content can be both time-consuming and frustrating.
That's why Dacia recently reviewed a ton of different marketing podcasts for small businesses and put together a list of her favorites to help you save some time and headaches.
We cover the following podcasts, with links to each show included:
- Marketing Made Simple: https://bit.ly/3wTfFrR
- Business Made Simple: https://apple.co/3uL7Vpq
- EntreLeadership Podcast: https://apple.co/3NC1Q75
- The Sales Hunter: https://apple.co/3uC3xsw
- CMO Podcast: https://apple.co/3LwQJuE
- Marketing Smarts: https://apple.co/3iT8t74
- Modern Marketing: https://apple.co/3iUkmti
- The Gary V Experience: https://apple.co/3wSrbUx
- The Copyblogger: https://apple.co/3NFcmuk
- Marketing School: https://apple.co/38igHDK
Honorable Mentions
- The Growth Show: https://apple.co/3ITOGPp
- The 10 Minute Entrepreneur: https://apple.co/3v2PWLp
- Heart & Hustle: https://apple.co/3K9CNWQ
- My First Million: https://apple.co/3wOR8Ex
Monday Mar 28, 2022
Monday Mar 28, 2022
Currently, poor communication skills are one of the biggest problems facing most businesses.
Effective communication is a critical skill for leadership, as ineffective communicators can cause both a bad work culture and have the potential to lose the business a lot of money.
In today’s episode, Dacia discusses her top 10 tricks to being a truly dynamic speaker in your work, in your relationships, and in just about any other part of life.
She talks through why communication is such a critical skill, why you don’t need to be an extrovert to master it, and how to name it and claim it.
She also discusses:
- We are getting back into live events!
- Why you need to show emotion
- Give yourself permission to make it personal
- Name it and claim it
- The importance of stories
- How to nail your opening and your ending
- Use your vulnerability as your strength
- The world’s most powerful small talk tips
- Communication requires practice
- Don’t let your words steer you in the wrong direction
Interested in free marketing tools for your business?
Check out some of our resources below! https://www.themarketingblender.com/resources/
Friday Mar 18, 2022
Friday Mar 18, 2022
Cher Hukill is an internationally renowned celebrity makeup artist. Originally, though, she was in corporate finance until a series of shocking traumas forced her to rethink her life.
In today's episode, Cher tells us about her background working with celebrities, her mix of corporate and celebrity experience, and how positivity is a discipline.
We also discuss:
- Coming from an immigrant background
- Defining success differently
- Following your passion
- Cher’s background and how that changed her for the better
- Dealing with traumatic experiences
- The power of networking
- What it takes to truly succeed
- Learning from both positive and negative experiences
- How to be grateful for negative experiences
- How Cher find her faith
- The true power of positivity
Interested in free marketing tools for your business?
Check out some of our free resources below! https://www.themarketingblender.com/resources/
Monday Mar 07, 2022
Monday Mar 07, 2022
Creating visibility and driving growth through marketing is no small task for small businesses.
That's why we recently spoke with CMO and marketing expert, Daisy McCarty, about her top 10 marketing actions for immediate business impact.
In this discussion, she guides us through each of the ten points, why they are important, and the impact they can have on your business when done correctly.
She also discusses:
- Deciding who is going to help your business grow
- Building buyer personas for referrers
- How to know how to say the right thing
- When you can be technically correct but also wrong
- Understand your competitive landscape
- The importance of customer interviews
- Building a content plan that makes a difference
- Go where your buyers go!
- Clarify the impact on the business
- How to dominate social media
- Use video!
- Marketing has no finish line
- Daisy’s small business cohort
Want to learn more about Daisy's Small Business Cohort?
Learn more here! https://bit.ly/3vKamKU
Monday Feb 28, 2022
Monday Feb 28, 2022
Small business leaders and entrepreneurs often think that money is one of the biggest things holding them back from growth and success. THIS IS WRONG.
That's why Dacia decided to do a deep dive into why money is NOT your problem for growth, how to ‘get out of the crab bucket’, and how to grow where you are planted.
Today's episode is a recording from Dacia's weekly LinkedIn live session hosted on Wednesdays on LinkedIn & Facebook.
We also discuss:
- What do you want?
- What’s standing in your way?
- What if you had a million dollars to chase your dreams?
- Money is NOT your problem
- How to get out of your own way
- Get out of the crab bucket!
- Do the work!
- It takes humility to grow
- The power of baby steps
- What is a spiritual fingerprint?
- What makes you unique
Want to connect directly with a marketing expert?
Reach out here! https://www.themarketingblender.com/contact-us/
Monday Feb 21, 2022
Monday Feb 21, 2022
Interested in free marketing tools for your business?
Check out some of our free resources below! https://www.themarketingblender.com/resources/
Today, Kyle and Dacia talk with Michael Mirau, who is the CEO of Active Leadership, a business coach, and a business strategist who has over 30 years of experience scaling and transforming businesses.
In today's episode, we discuss:
- What’s needed to sell
- How to play to win
- Why quality is defined by the customer
- Which processes should you document first?
- Building processes aren’t as hard as you’d think
- People appreciate processes
- You need processes in order to scale your business
- The power of gifts
- What is the value of a good referral network?
- How to find talented employees
- How costly can ignore contingencies be?
- What financial sheets are really needed?
- The things college won’t teach you
Books Mentioned In The Discussion:
Never Lose a Customer Again - Joey Coleman
Topgrading (How To Hire, Coach and Keep A Players) - Brad Smart
Great Game of Business - Jack Stack
Simple Numbers, Straight Talk, Big Profits - Greg Crabtree
Emotional Intelligence - Daniel Goleman
Want to connect directly with a marketing expert? Reach out here! https://www.themarketingblender.com/contact-us/
Monday Feb 14, 2022
Monday Feb 14, 2022
Interested in free marketing tools for your business?
Check out some of our free resources below! https://www.themarketingblender.com/resources/
Today, Kyle and Dacia talk with Michael Mirau, who is the CEO of Active Leadership, a business coach, and a business strategist who has over 30 years of experience scaling and transforming businesses.
In today's episode, we discuss:
- Michael tells us how he got into academics and the corporate world
- The power of setting goals
- The challenges of working in a corporate setting
- How Michael pivoted his career
- Learning how to sell
- Misconceptions about sales
- Learning how to learn
- The difference between coaching and consulting
- Why marketing is so critical to business
- Ducktape marketing
- The war for talented employees
- The importance of communicating
- What is the economic value of effective onboarding
- Why everybody’s in sales
Want to connect directly with a marketing expert?
Reach out here! https://www.themarketingblender.com/contact-us/
Monday Feb 07, 2022
Monday Feb 07, 2022
Interested in free marketing tools for your business?
Check out some of our free resources below!
https://www.themarketingblender.com/resources/
Welcome to a new episode of The Corporate Caffeine Podcast!
Terry Sullivan, Founder of BuzzPro, is an expert in both digital brand management and social selling. Terry tells us how he launched his lucrative speaking business by giving away his expertise, for free. He also walks us through his social sales process and some simple tweaks you can make to help drive your sales.
In this episode, we discuss:
- The business challenges of COVID
- Are manufacturing processes changing?
- How Terry got into speaking to large businesses
- What generosity can do for your life and your business
- The 4 steps to social selling through LinkedIn
- A success story of social selling
- Just marketing isn’t enough, you need to know sales
- How marketing and sales are connected
- How texting can change your sales systems
- How to build a referral network
- Creative ways to engage with clients
- Finding jobs vs finding new business on LinkedIn
- How Dacia generated over a million dollars in sales via LinkedIn
- What is the value of providing value to others
Want to directly connect with a marketing expert? Reach out here! https://www.themarketingblender.com/contact-us/