2.5K
Downloads
40
Episodes
Do you ever get frustrated by how difficult it is to get your voice heard and to achieve your goals in the business world? Well, maybe you need a dose of Corporate Caffeine! Join Dacia Coffey, your personal Chief Marketing Officer, to explore ideas on how to be heard, be seen, and be successful in the business world. Each week, Dacia and her team will chat with people from business-to-business organizations who have broken through plateaus and overcome problems, so you can fire up your own marketing and effectiveness.
Episodes
Thursday Feb 03, 2022
Thursday Feb 03, 2022
Welcome to a new episode of Corporate Caffeine!
In today’s episode, Dacia and Kyle talk with Dave Seligsohn, the Senior VP of Strategy Solutions at Bluewater Learning. Dave has a unique ability to find seeds of opportunity and turn them into something exciting for both his clients as well as for the people around him.
Today we discuss:
- Dave’s amazing beard
- Dave’s background in education
- Investing in the future
- Diving into “turnaround work”
- The power of bumping into strangers at an Apple Store
- How mistakes teach you more than success
- Doing nothing begets doing nothing
- What does servant leadership look like?
- How to successful pivot your career
- Dealing with too much to do
- How to use the FACE system
- Decision analytics and their importance
Interested in free marketing tools for your business?
Check out some of our free resources below!
https://www.themarketingblender.com/resources/
Monday Jan 24, 2022
Monday Jan 24, 2022
Today's episode is a recording from Dacia's weekly LinkedIn live session hosted on Wednesdays on LinkedIn & Facebook. Today's topic is a bit more personal as Dacia discusses how to ask more meaningful questions and the impact that can have on our lives.
In this episode, Dacia covers:
- How Dacia is dealing with the loss of a loved one
- What is the importance of asking meaningful questions?
- The power of giving the gift of love to others
- How assumptions can change how we approach life
- How asking meaningful questions affected nomadic cultures in history
- Examples of bad questions and how they can affect us
- Examples of some better questions and the impact they can have
- Reflections on a person who asked good questions
- What questions are you asking yourself?
- Learn to be open to different answers by choosing different questions
- What kind of impact do you want to leave behind?
Want to schedule a free consult with a Chief Marketing Officer?
Reach out here! https://www.themarketingblender.com/contact-us/
Monday Jan 17, 2022
Monday Jan 17, 2022
Welcome to a new episode of Corporate Caffeine!
Today's episode is pulled from Dacia's weekly LinkedIn live session hosted on Wednesdays via LinkedIn. Today's topic being intentional in your growth in 2022.
In today’s episode, Dacia discusses:
- What does doing the work actually mean?
- Your potential is directly tied to your ability to transform the lives around you
- How to create impact in your business
- Going big means starting small
- The importance of reflection and journaling
- How to grow where you are planted
- Don’t play the victim for your own decisions
- Resources for your 2022 planning
- We are created for connection
- What do you waste time, money, and attention on?
- What to lean into, what to lean out of
- What do you need to track for 2022
- Daily changes to create change
Want to schedule a free consult with a Chief Marketing Officer? Reach out here!
https://www.themarketingblender.com/contact-us/
Monday Jan 10, 2022
Monday Jan 10, 2022
Welcome to a new episode of the Corporate Caffeine Podcast! Today we are joined by business transformation expert, Nicole Rush.
Nicole is a Principal Consultant at social Catalytics and a strategist for companies seeking transformation toward what a company should be in our ever-changing world.
She has a background in both non-profit and for-profit organizations, and has helped many of them implement powerful initiatives to help these organizations develop and grow.
In this episode, we discussed:
- Challenges & similarities for both profit and non-profit businesses
- What is the social impact of what Nicole does?
- Why are people so important?
- What is Social Catalytics?
- Why business ecosystems are important
- How to get started addressing your goals
- What to learn from success and failure
- How do leaders solve problems?
- The challenges of virtual learning/work
- The importance of continual learning
- What does an MBA give you?
- Turning a dream into reality
- Just because you are talented doesn’t mean you will be successful
- Understanding your client’s frustrations are critical
Want to dive even deeper?
Catch more episodes or learn more about B2B marketing here: https://www.themarketingblender.com
Monday Jan 03, 2022
Monday Jan 03, 2022
Welcome to a new episode of the Corporate Caffeine Podcast!
Today we talk with entrepreneurs, Mark and Debbie Fratto, about the challenges and rewards of owning a business with your significant other. Mark & Debbie have been running a business together for over 22 years and share with us some of the lessons they’ve learned, tips for business owners, and some great business stories.
We also discuss:
- Why Mark and Debbie decided to quit their jobs and live on a boat
- What inspired Mark and Debbie to start their own business
- How engineering and boat life lead to entrepreneurship
- What it takes to be married to your business partner
- How do you effectively work with your spouse
- The importance of knowing your personality traits
- Different people have different goals, this is critical to understand
- Why decide to sell your business?
- What artificial intelligence will never be able to do
- How different personalities view their work
- How to hire the right people
- The damage that can be done by the wrong person
Want to dive deeper into all things B2B marketing?
Learn more here! https://www.themarketingblender.com
Monday Dec 27, 2021
Monday Dec 27, 2021
Welcome to a new episode of Corporate Caffeine!
Today's episode is pulled from Dacia's weekly LinkedIn live session hosted on Wednesdays via LinkedIn. Today's topic is focused on the differences in business leadership personality, how to grow as a leader, and why there is no silver bullet to success.
Dacia also discusses:
- How to define success
- What have you left undone?
- The two main personalities of business leaders
- Strengths and shortcomings of ring leaders
- Strengths and shortcomings of conductors
- Just do the work
- How to make meaningful decisions
- Change doesn’t happen immediately
- How to set good goals for the next year
- Don’t ignore what’s been left undone
Want to dive deeper into all things B2B marketing?
Learn more here! https://www.themarketingblender.com
Monday Dec 20, 2021
Monday Dec 20, 2021
Welcome to a new episode of Corporate Caffeine!
Today's episode is pulled from Dacia's weekly LinkedIn live session hosted on Wednesdays via LinkedIn. Today's topic is points of impact, looking forward to new initiatives in 2022, and how to launch new initiatives!
In today’s episode, Dacia discusses:
- Blender is launching a ton of new stuff this year
- Dacia breaks down why launching something can be daunting - Good things take a while to launch, don’t stress
- How to fight resistance when launching a new product - To succeed in marketing, you need to be consistent
- When you are just launching something new, now is the time to learn!
- Don’t go back and tinker with what you’ve finished
- Being brave means sharing your gifts
- When building a strategy, learn to step back
- Look for both opportunities & challenges to grow
- What does a business development system look like?
- Why lead generation isn’t a magic wand
Want to schedule a free consult with a Chief Marketing Officer? Reach out here!
https://www.themarketingblender.com/contact-us/
Wednesday Dec 01, 2021
Wednesday Dec 01, 2021
Want to schedule a free consult with a Chief Marketing Officer? Reach out here! https://www.themarketingblender.com/contact-us/
Welcome to a new episode of Corporate Caffeine!
In today’s episode, we are joined by Mark Vincent. Mark is the Founder of Design Group International and the Society for Process Consulting. Mark is also an expert in developing unique approaches to executive leadership and increasing organizational capacity and was able to talk us through some of the things he’s learned in his many years of service.
We talked about Mark’s 3 turns of leaders, why leaders need to be lifetime learners, and what role sacrifice plays in running a business.
We also discuss:
- What we’re excited about for this year
- How to develop leaders How leaders responded to COVID
- The benefits of business cohorts
- What does authority mean in the workplace?
- Difference between sexes in business
- Thinking about the now vs thinking about the future
- Mark’s 1st, 2nd, and 3rd turns
- The importance of finding powerful mentors
- How marketing is both art and science
- Do hard days take a bigger toll on experienced leaders?
Want to dive deeper into all things B2B marketing? Learn more here! https://www.themarketingblender.com
Wednesday Nov 24, 2021
Wednesday Nov 24, 2021
Welcome to a new episode of Corporate Caffeine!
Today, our host Dacia is joined by CMO and marketing expert, Daisy McCarty. Daisy has over 10 years of experience in B2B marketing, with a focus on brand messaging and development. She’s also a LinkedIn expert and helps clients gain a deeper understanding of their customer base.
In today’s episode, they discuss:
- What’s changed in marketing recently?
- Marketing strategies: are you pivoting or flailing?
- Why does marketing often get ignored?
- Daisy’s background and expertise in SaaS
- How to avoid sounding like your competition
- How to write copy that actually connects with your customers
- Common mistakes in B2B marketing
- Why buyer personas need to be specific
- What is the role of active listening in marketing?
- The benefits of bringing in someone outside of the company
- Common mistakes businesses make in marketing
- LinkedIn best practices
Tuesday Oct 26, 2021
Tuesday Oct 26, 2021
In our introductory episode, Dacia talks with Erik Peterson, the Creative Director of The Marketing Blender, as well as Kyle Coffey the co-founder of The Marketing Blender. They discuss common struggles in B2B marketing, Dacia’s upcoming book release, and what to expect from the podcast going forward.
We also discuss:
- Dacia is getting closer to launching her book and already thinking about the next one
- Why marketing is one of the least utilized tools for businesses
- Why marketing sometimes gets a bad rep
- The first iterations of social media platforms and how they’ve changed
- How Erik got pulled into creative design and Dacia into creative writing
- Why marketing is story-driven
- Some Val Kilmer talk
- How to deal with clients who see things differently
- How to not take things personally
- Doing good work is good for you
Want to dive deeper into B2B marketing? Check out some of our awesome free resources here:
https://www.themarketingblender.com